Blepo Creative media

5 Questions to hone your next communication


Don’t just slap together a social media post, fire off an email and wait for the supporters to roll in. If you’re strapped for capacity why not get into the habit of asking these 5 questions about your communications and marketing to improve results and potentially save yourself some time.

🎯 Question 1: WHO is our audience?

The first and most crucial step in planning any communication piece is to understand your audience. Who are they? What are their interests, needs, and preferences? What motivates them? By creating detailed audience personas, you can tailor your content to speak directly to the hearts and minds of the people you want to reach.

💡 Tip: Conduct research, surveys, and feedback sessions to gather insights about your audience. Develop personas that humanize your target demographics.

📢 Question 2: WHAT are we asking them to DO?

Now that you know your audience, it’s time to set a clear objective. What action do you want your audience to take after engaging with your content? Whether it’s signing up for a newsletter, making a donation, or volunteering, defining a specific call to action (CTA) helps guide your message and measure the impact.

💡 Tip: Be explicit and concise in your call to action. Use action verbs and make it easy for your audience to understand what you want from them.

😊 Question 3: What do we want them to FEEL?

Emotions are powerful motivators. Think about how you want your audience to feel after interacting with your content. Do you want to inspire, educate, or entertain? Crafting your message to elicit specific emotions can be a game-changer in connecting with your audience on a deeper level.

💡 Tip: Use storytelling, relatable anecdotes, and visuals to evoke the desired emotions. Consider how these emotions align with your cause or message.

👀 Question 4: How do we make it VISIBLE?

Making your communication piece visible involves choosing the right platform and format. Where does your audience spend their time? Is it on social media, email, your website, or a combination? Selecting the appropriate channels and creating eye-catching visuals can significantly enhance the visibility of your content.

💡 Tip: Match your message to the platform and format. Use striking visuals and headlines to grab attention.

🚀 Question 5: How do we make it EASY?

Simplicity is key. Your audience should be able to understand and engage with your content effortlessly. Remove any obstacles or complexities that might deter them from taking the desired action. Clarity and user-friendliness are your allies here.

💡 Tip: Test your content with a sample audience to ensure it’s user-friendly. Provide clear instructions and minimise steps to complete the desired action. For example, asking a giver to do a bank transfer might save you 2-3% on PayPal / Sum Up fees it might cost you some supporters for whom it’s too complex to do ‘in the moment’ and will forget later on.

🔗 Need a hand?

Asking these five quick questions, means you can plan a communication piece that speaks directly to your audience, encourages action, and leaves a lasting impact. Remember, it’s all about knowing your audience, setting clear objectives, evoking emotions, choosing the right platform, and making the process easy. Happy communicating! 🚀😊

If you’ve decided on your campaign, picked your audience and need some help making it effective, emotive, visible and easy why not get in touch with us? We can go through the entire process with you, or create beautiful assets to make your campaign pop.